Online social media refers to websites that allow anyone to create, share and interact with a wide range of content. Networking between groups on a social and working environments is becoming more prevalent.

There is a major swing in how people interact Online to obtain their news, communicate and nurture their associations both social and professional. The behavioural shift includes user-generated content as a key part of the modern Internet. Channel of information by word of mouth is a trusted source to the consumer.

Any interaction has to be performed in a more personalized way so that it is targeted and takes into account different tastes and interests. Digital marketing benefits include it is interactive, engaging, targeted, and measurable.

The Heurston Group is continuing to develop its involvement in this area and is in discussion with other parties who can value add to our offerings.